We are excited to announce the launch of GoodyCo's official Sensory Committee' Driven by our passion for innovation, we are venturing into new frontiers to shape the future of our food and beverage creations through our TasteMasters Program. This initiative aims to build a team of our very own certified sensory experts who will support product development, evaluate new creations, and utilize internationally recognized methods to enhance the quality and flavors of our upcoming products.

Special thanks to Sara Daniela Barakat for leading the project successfully, and to Hadeel Arafsha & Sulaiman Alshayeb for their continuous guidance. Special thanks to Sahar Ghawanni for her amazing support and Boris Gadzov from FlavorActiV for this valuable collaboration.